Three Trends in Pharmaceutical Marketing

Pharmaceutical ConsultingYour pharmaceutical company might have the greatest, most earth-shattering product or service in the world on its hands right now. It might be capable of potentially helping millions of people across the country in the coming years. But if you can’t market it effectively, it might not have the kind of impact you’re hoping it will have. In order to market your product better, you should stay on top of the latest pharmaceutical trends. Here are some of the trends that are taking over in 2018.

Using social media to connect with consumers

Companies in just about every industry have leveraged the use of social media in recent years to do effective marketing. But the pharmaceutical industry has lagged behind due to some of the regulations surrounding what is and isn’t allowed as far as advertising pharmaceutical products goes. That’s starting to change, though, with more and more pharmaceutical companies finding creative ways to connect with consumers on social media without overstepping their bounds. Companies need to be careful about marketing pharmaceutical products on social media, but when done right, it can provide a big boost to them.

Marketing to millennials

In theory, you might not think that marketing to millennials would be easy for pharmaceutical companies. Millennials are, after all, one of the toughest groups of people to market anything to. But studies have shown that millennials are surprisingly open to pharmaceutical marketing. One survey actually indicated that more than 50 percent of millennials would be likely to visit a pharmaceutical website after seeing a digital, TV, or print ad purchased by a pharmaceutical company. As a result, many pharmaceutical companies are now targeting millennials with their marketing campaigns

Calling on influencers and brand ambassadors for assistance

This is another marketing strategy that’s being used by those outside of the pharmaceutical company. Companies across the board are turning to influencers and brand ambassadors to push their products on social media and through other outlets. But it’s becoming especially prevalent in the pharmaceutical world with many pharmaceutical companies choosing to hire influencers and brand ambassadors to push messages about their products and services to consumers. If the messages don’t feel forced, consumers will often respond positively to them.

Do you need help creating effective pharmaceutical marketing campaigns? Pharma Consultants has the experience and expertise it takes to market your products and services. Call us at 973-476-6591 today for more information on our marketing services!